Train. Innovate. Sell.

Our Leadership

Man with beard wearing a light gray suit and black tie on a white background.

Eric Robertson - Founder & CEO

  • My 14 years in sales and business development solidified a core belief: every individual has the capacity for growth. I was often frustrated seeing that potential go unrealized, particularly within sales teams. That's the driving force behind Tri Sell. I created this company to unlock that full potential, offering solutions that meticulously develop talent from entry-level to leadership, including in-house consulting to deeply understand your unique needs and foster a culture of continuous growth, ultimately fueling your organizational success.

  • Drawing upon my extensive experience working with a diverse spectrum of businesses, from large enterprises to SMEs across the US and the GCC (MENA region), I've gained a deep understanding of the unique challenges and opportunities within different markets. This global perspective informs Tri Sell's approach, where we prioritize crafting tailored solutions – including in-house consulting – that directly address your specific business context and drive measurable, sustainable growth.

Maryam Imraheal - Operations Director

  • My background spans SaaS, hospitality, and customer success, along with extensive experience managing office operations, ensuring seamless cross-functional support and communication, and optimizing workflows to improve efficiency and team collaboration.

    As a digital artist, I bring a unique creative perspective to branding, marketing, and content creation, helping businesses scale while delivering outstanding customer experiences.

  • I'm an entrepreneur and digital artist passionate about helping businesses thrive. I specialize in customer success, retention, and hospitality, with expertise in building relationships, crafting engaging experiences, and developing loyalty programs. I combine creative digital solutions with a deep understanding of frontline teams and KPIs to drive business growth.

Our Consultants

Emam Yassin - Senior Consultant & Trainer

  • Holding an MBA from NYIT (2009) and a Bachelor's degree in Marketing from Yarmouk University (2005), Emam possesses a solid educational foundation. Emam’s expertise is further validated by certifications such as Certified Digital Marketing Professional (CDMP) from DMI and Certified Business Professional in Sales (CBP). Complementing this are numerous training courses in Management, Strategic Planning, Marketing, Sales, Customer Service, and Trainer of Trainers.

  • Leveraging more than 17 years in marketing, sales, customer service, and training management, Emam has a proven track record of driving results. His proficiency in digital marketing, honed over 7 years, complements his broader experience. Emam is highly skilled in designing comprehensive marketing strategies, developing targeted campaigns, and creating effective sales plans. A significant part of his contribution comes through his work as a trainer, where he empowers individuals and teams by teaching essential skills in sales, marketing, digital marketing, customer service, communication, and time management.

Fadi Barrouk - Senior Consultant & Digital Marketing Specialist

  • Fadi Barrouk is a Certified International Professional Trainer, a Certified Digital Transformation Practitioner, and a Senior Sales Consultant. He brings over 20 years of leadership experience across Sales, Marketing, and Customer Service. Fadi holds a Bachelor’s degree in Telecommunications Engineering and a Master of Business Administration (MBA). He is also certified in the Fundamentals of Digital Marketing by Google and has completed advanced training in social media marketing across META platforms.  

  • With over two decades in leadership roles, Fadi Barrouk has cultivated extensive experience in sales, marketing, and customer service environments. This is complemented by specialized knowledge as a certified trainer and in digital transformation practices. His expertise spans strategic roles and practical application, backed by certifications in digital marketing from Google and advanced training in META platforms. Currently, Fadi provides senior consultancy services covering Sales, Marketing, Digital Marketing, Digital Transformation, and Customer Service. He also collaborates with expert freelance professionals on high-impact website development projects, helping organizations achieve digital growth and business excellence.